Re: The Pages of Punch
1918: Laughing at Profiteers
The term ‘profiteer’ first appeared in the pages of Punch during the 1914-1918 conflict. It continued to appear in 20s and 30s. It was aimed at people who had become rich quite suddenly during the war having supplied the Government with things needed for the conduct of the war. Businesses need to make a profit – otherwise they would be bankrupt. The implication of this name was they were profiting from the nation’s ‘noble’ cause. Should these firms have bankrupted themselves as an act of patriotism?
Upper middle class people resented it when ‘the lower orders’ seemed suddenly to be richer than their ‘betters.’ There were frequent jokes about the new rich proletarians saying silly things. This cartoon shows the establishment customers silently despising this stupid woman who is suddenly rich. Of course they won’t say anything but it is clear what they are thinking. The fishmonger doesn’t seem to understand why this silly woman is asking the question. The other well-heeled customers know exactly why.