Woolies now pricing in round numbers.
Woolworths has stopped pricing items as ending in 95c or 99c.
In a move that's being touted as a simpler way for shoppers to stick to a budget, Woolworths is moving all its prices to round numbers.
Turning its back on the age-old wisdom that customers put more weight on the dollar figure than the cents on a price tag, the supermarket giant is progressively rounding all its prices to numbers with a zero at the end.
This could mean the end of the almost useless 5c coin so that 10c is our smallest coin. My kids just throw 5c coins away as they just clutter up pockets with useless silver (I am far too mean and pick them all up) but with less than 40% of transactions actually involving cash these days it is probably a sensible move. Just think; 4c worth of petrol free!
Is this happening in the UK? BTW I was really surprised when I visited the UK that you still had copper coins for 1 and 2 pence as 5c (2.5p) has been our smallest coin for donkeys years. Have your copper coins gone yet?