As with most things in this modern life, you can not and should not trust the large companies. They are all corrupt and all have the "authorities" in their back pockets.

Thus supermarkets, which are largely owned by foreign moguls are able to bully their way through labelling laws and food laws and rip us off at every juncture. The fish being no exception.

Do you like the lovely smell of "freshly baked bread" in your local supermarket?

Well it'snot in the least bit fresh. Just about all supermarkets use pre frozen dough or actual frozen bread which they then put through their store ovens to create that enticing aroma. It's all crap, full of additives, flour enhancers and chemicals.

How about that lovely "freshly squeezed" orange juice?
Well again, regardless of your supermarket, it isn't fresh at all.

In fact just about all supermarkets use orange juice that is approximately ONE YEAR old !! Yes you read that correct.
Have you never wondered why orange juice is available all year round when oranges themselves are a seasonal fruit?
It's the result of horrible processing.

Oranges are "freshly squeezed" into huge steel vats and the juice then sits there for about a year. The oxygen is pumped out to preserve the juice but over the course of the year it loses all of its colour and becomes a clear liquid, and it loses all of its flavour. Still, remember, it WAS freshly squeezed at one point !!!

In order to revive this useless liquid, supermarkets then have to add FLAVOUR PACKS to it to restore the orange colour and the flavour.

Those flavour packs are unique to each manufacturer but in essence they contain the essential oils from the orange pith and peel. Thus on the labels they can still say that it is 100% orange juice because everything in there is derived from the orange.

It's all a big con and the public have been mislead in regards to orange juice for many years.

You might like to confirm this by emailing your local supermarket and asking them direct "Do you put flavour packs into your orange juice?". I predict you'll not get an answer.

Overall, the food industry and supermarkets are routinely conning us. They use carefully created and ambiguous labelling laws which they themselves have had created via their lobbying pressure. It's high time we kicked the supermarkets into touch.

We have done ourselves a great disservice over the years by giving them our business. As a result we have stood by whilst those supermarkets quietly eradicate all of our great local trades. Our former great butchers, green grocers, bakeries, fishmongers and all the rest.

We need to get them back. Restore those industries, restore those jobs and get fantastic produce once again.

All imho.