Re: Sugar Sugar and YET MORE SUGAR!

I guess there are a lot of people out there who will never be as smart as we all are !

They don't get the message about sugar on TV soapies or computer-games.
And their parents fed it to them by the bucketful for godsake - so it must be OK !?

Jamie Oliver is not likely to reach such people.
But it is a popular message amongst the brighter ones - so his star continues to rise.
Mission accomplished.

Re: Sugar Sugar and YET MORE SUGAR!

Jamie Oliver is a part of the establishment as are all TV chefs. They are sponsored by supermarkets and other bodies and that means they will:

a) Never properly inform the public about the real food issues that face people

b) Will put out recipes that support increased demand for supermarket products

c) Will say what the establishment wants them to say

TV chefs are, in the main, the corrupt politicians of the food world.


Jamie's Free Range Chicken campaign went nowhere. I look on the supermarket shelves today and see less than a handful of free-range options. He sensationalised the chicken industry but didn't tackle the underlying issue of cost.

Hugh Fernely did his fish campaign. Again, sensationalised the fishing industry without tackling the underlying issue which was the fishing quotas. Instead what he did by stealth was advertise a bunch of "new" fish to the public eye so that supermarket demand for them was increased. Fish like Pollack, Gurnurd, Tilapia and so on. Fish no-one was interested in but which could make significant profits for the supermarket since they were "cheap" fish compared to Cod, Sea-Bass and Sole etc.

And so it goes on. I'm no longer fooled nor swayed by TV chefs purporting to stand up on serious issues. They are simply working for underlying supermarkets and other bodies to generate profit.