Re: BBC survey
Originally Posted by
JBR
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Apparently, I was already registered to their web site, so I decided to participate.
I was perfectly polite, but equally honest and I'm sure they would be disheartened to read my opinions, assuming that they do read them.
I get the impression that someone in charge might now be desperate to make improvements to the BBC including both its dire programmes and its obvious political bias. Nevertheless, in the final question I assured them that I would not be returning to becoming a viewer.
Online surveys such as the BBC's are written and worded in such a way so that when the majority of replies are negative they can be discarded as being 'negatively biased'. It's how authors of surveys are able to get away with biasing the survey in their favour.
The author of surveys always expect a certain percentage of positive replies and a certain percentage of negative replies BUT the number of negative replies will never ever be higher than the positive replies because the author behind the survey will never accept that their company/business is not bad. So, as this survey relates to the BBC, the BBC will never accept that they are bad and thus even if the survey shows that the public perceive them as being bad, the BBC will just look at all the negative replies and start tagging many as 'negatively biased', basically meaning that the person filling out the survey already has a predetermined mindset that the BBC is bad and therefore will respond with negative answers to all the questions. Even though this is perfectly acceptable in the public's eyes, such a mindset is not acceptable to the BBC and so they will discard such negative replies.
Online surveys are always carried out by third party companies and I guarantee you, if there whistle-blower from these survey companies came forward with the full list of results, every single survey would always be in the negative.
The reason I know this is because many many years ago when I was doing an open university degree, one of the people in the group (we all met up in a group every month even though we was all doing different degrees) was doing a businesses, public relations and marketing degree and we got talking about surveys and this person told me about some of the things that goes on that people who fill out surveys are not told about.