Re: TV. Ad. Audio Levels.
Originally Posted by
Jem
->
I have been complaining about this for years now, the sooner they bring a law out this side of the Atlantic the better, seems like it's been in place in the USA for some time now, we are all treated like children in school in my opinion, "
Now here is an ad, we'll play it louder to make you pay attention."
Jem - I completely agree with you on this.
It drives me nuts. In fact I think something
was done in the days of analogue TV and Radio they imposed a limit on the modulation waveforms, if I recall it was about 80%, that was fairly easy to do and to monitor but of course we are
now in the 'digital' age and those rules just don't apply. (Seeing as how everything is sent by 'ones' and 'zeros' now)
And it would seem our law makers are
too busy with other 'stuff' to get around to making it compulsory to keep the modulation even between programming and adverts.
Sadly, I know for a fact that the
TV advertising industry is far more sinister than just turning up the volume, they use other techniques which 99% of viewers just don't know about (or would understand even if they did know)
One of these 'techniques' is to show the ad at the start of the 'break' and then make it the last one at the end of the break, so they 'get you' if you are slow to hit the mute button, or a bit quick to hit it again at the end of the ad break. (Of course they pay more for this facility since it can only be done for
one ad.)There are many other techniques I could mention.
Also, in our house I usually have the remote by my chair, if I 'mute' the sound when the ads start and go out of the room and don't get back before the programme starts again Mrs. Losos goes bersurk
The most sinister aspect of advertising (TV in particular) is the
ever increasing percentage of time allocated to adverts now. When ITV started all those years ago there was a limit (I think it was about 10 minutes every hour) that has now shot up to about
20 or 25 minutes every hour and the trailers for upcomming programmes are on top of that.
I do
NOT watch Sky News anymore because if you add in the weather forecasts which they do every 15 minutes it ends up that you sit in front of the box for an
HOUR and get just
10 to 12 minutes of
REAL NEWS
Life is too short to waste that sort of time on TV viewing.