United Biscuits ("UB") is a British multinational food manufacturer, makers of McVitie's biscuits, Jacob's Cream Crackers, and Twiglets. In November 2014, the company was acquired by Yıldız Holding (a
Turkish conglomerate) and is now part of Pladis, a holding company, whose products reach approximately 4 billion people worldwide in 120 countries across Europe, the Middle East, Africa, Asia and the Americas.
United Biscuits includes McVitie's, a leading snack food brand in the UK and Europe as well as a top 5 UK Food Brand.
In February 2016, United Biscuits released McVitie's Digestive Nibbles,
reducing traditional biscuits to bite-sized format.
In January 2017, McVities launched a line of
thinner chocolate digestives, meant to be a healthier alternative than traditional biscuits.
Jaffa Cakes is a part of McVitie's, and was
reformatted in 2017.