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I can't put my finger on it. It feels like it is an actual song but that might be because it as been used on previous adverts. It does sound a bit Adam and the Ants too.
Just had a thought, you could try having the subtitles on, sometimes it tells you the song or the artist.
I'll try the subtitle suggestion. Thanks. It seems as if the music should lead into a song but perhaps it is just something written for advert ..maybe by Adam.
It brings to mind 'Jeans On', which was a hit in the 1970's. This was originally a jingle for the 'Brutus Jeans' advert that eventually became a record.