26-07-2018, 12:06 AM
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Re: Pictures you love
The Newcastle café owner rewarding customers with a discount
By Anthony Scully · 2 min read · From Waste Warriors
It was last year’s War On Waste program that started the war on coffee cups for Newcastle café owner Petra McLoughlin.
“As someone who sells a lot of takeaway coffees, there’s definitely a guilt factor about the waste that we contribute,” Ms McLoughlin said.
It was estimated that Australian go through 1billion disposable coffee cups every year.
And it was a program segment that revealed even bio-degradable or compostable cups could not be recycled that made up Ms McLoughlin's mind.
“I thought ‘okay, well, what can we do?’”
She spoke to a customer about her idea to encourage customers to change their behaviour by offering them a discount of 50 cents to bring a reusable cup.
“He said ‘oh, let me make you a sign’, and he did, and so there was no going back from there,” she said.
What difference a year makes
In the year since the Newcastle business introduced the scheme, Ms McLoughlin said the impact has been “small but steadily growing”, with about 1 in every 10 customers bringing their own cups daily.
“I do think the discount is definitely a big factor for people, and that’s okay, you know,” she said.
“If that’s what makes people go green, then so be it.
Founder of Responsible Cafes organisation Justin Bonsey has written tips for cafes and coffee drinkers to take the next step in the war on disposable coffee cups.
His organisation’s website includes a map where it is claimed you can find 4,000 participating cafes, but a quick search reveals there are currently none listed in Newcastle and only one on the Central Coast.
He suggests:
• Start a conversation with your local cafe, or all your local cafes! Tell them about the issue, how they can be part of the solution and to register as a Responsible Café
• Tell your council to join the program and to roll it out to all local cafes
• Chat with cafes close to where you work, get your office on board and challenge your colleagues to never use a disposable cup again
• Get social and spread the message far and wide
Starting a conversation with your local cafe
For Petra McLoughlin it was as simple as talking to her customers and running with the idea.
And she admits there may be a bit of a halo effect that makes people feel good about coming in to a café that wear a heart on its green sleeve.
“I think so, but it’s not the reason I did it,” she said.
“Personally, I haven’t really promoted it heavily on Facebook; I remember when started, having a row of bring-your-own cups on my coffee machine, and I thought ‘wow, this is actually working’.
“I took a photo and I put that on Facebook (as a way of saying) people are doing it and it’s not so hard.
“I do see myself as a bit of a greenie and if there’s a way I can help the environment then I try and do that.”
Tips for coffee drinkers thinking of going reusable
The best tip she could provide to customers keen to change their behaviour?
“Put your bring-your-own cup in your bag the night before and you won’t forget it,” she said.
And does bringing your own cups slow a busy café down?
“It does a little bit but, again, we’re happy to do it,” she said.
“It’s no trouble. . . a lot of the cups don’t fit under our group heads but again it’s a small price to pay. The environment is more important.”
Image: Pictured from left customer Rachael Fallon with her BYO re-usable coffee cup, barista Paige Stephenson and café owner Petra McLoughlin.
Published 10 hours ago. Newcastle NSW 2300