Re: Ed Sheeran
Originally Posted by
Julie1962
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He's one of those I hear on the radio and really enjoy, see on interview shows and think is a nice man, but I don't feel the need to seek his music out to stream it or buy it. Lot of them around like that these days.
Indeed, there are many "talented" musicians but singularly few who "break the mould". By cultivating a speciality within defined genres, a musician can attract millions of followers on the internet.
Sheeran comes from a privileged background and spent his youth "training" to be a media star, as many young people do nowadays, but either he's just very lucky or there's a management team behind him that can do no wrong - his success in reaching the highest levels of popular music, fraternising with the most famous, while so young, is nothing short of phenomenal, as are his "reach" figures - On 4 December, 2017, Sheeran was named Spotify's most streamed artist of 2017 with 6.3 billion streams. He has Spotify's biggest album of that year with ÷ streamed 3.1 billion times, and the top song with "Shape of You" with 1.4 billion streams.
But, has he "moved music on" or just produced more of the same, but slightly different .....