Re: Lord Wolfsons Excellent Article in the MoS Yesterday
Originally Posted by
Banchory
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I hadn’t realised you did not understand demographics. It’s a bit more complex than sex or angel
Retailers target particular demographic groups the see as their customers, most often by social grade as it is an indicator of disposable income
The likes of Next and Zara would most likely target B, C1 & C2 whereas Primark is likelier to target C2, D & E
Next has seen its profits drop and share price fall by 50% since 2016
Zara’s profits are still increasing and H&M has rising sales
Facts are facts
Wolfson is a cock that deserves to be ousted by Next shareholders
I know what demographics are, I use them all the time in clinical trials.
In Nexts case they are people aged 0 to 100 that want to spend money on clothes, home furnishings etc that are in the middle spending bracket, above the likes of Primark and below those of the designer shops such as Jack Wills etc. That's quite a broad market and quite rightly so, it's retail and makes good business sense.
I bet NEXT has a huge increase in on-line sales though and its the high street thats taking the hit, like most high street stores such as Debenhams etc.
Pound shops are doing well because they do not sell on line and sell mainly convenience items - and shops like Primark do well because they sell cheap products to the lower end of the market in bulk.
Before you start hurling abuse around and calling people names, get the wider picture and look at other reasons for the cause of decline in certain markets. The High street has been suffering from fall in trade and profits for years due to on-line shopping, supermarkets and high rental costs.
Here you are , from the BBC, complete with the reply to your comments.
https://www.bbc.co.uk/news/business-47649863
By the way, when are you going to answer my questions ?