Why doesn't he change his name to egocentric shite and have done with it.

I think Victoria Beckham claimed that one.

Sic. Yes, it means as it was written.

What is denoted by "sic" is that the word or phrase that precedes it occurs in the original passage being quoted or name being used and was not introduced by the writer doing the quoting. Sometimes the quoted text contains an error of grammar or spelling, but other times it might not contain an error at all, but some kind of language or phrasing that might be unexpected.

There are a host of etiquette issues that surround sic. Since it often follows misspellings or nontraditional language use, some commentators see it as a means of needlessly making a value judgment on someone else’s language habits. In Modern English Usage, the grammarian H. W. Fowler wrote that sic “should only be used when doubt [about the intent behind another writer’s words] is natural; but reviewers and controversialists are tempted to pretend that it is; because sic provides them with a neat and compendious form of sneer”. Sometimes it may be better to paraphrase the text and avoid what seems like haughty comment on another writer’s choices.

Alternately, it can help to offer a gentle parenthetical correction or adjustment to what the reader would be more likely to expect.

But let’s face it: sometimes, pedantic condescension is precisely what you’re going for.

I think self-obsessed k*** might still be up for grabs

IMO, the pretension of the statement was reinforced by the use of "being" to describe himself obviously implying to the naive reader that he is not "human" but superhuman or supernatural .....

I could change my name to Lo or Ogs?

Goodness you're clever Omah

Not really .....

West knows how to use words to influence the simple-minded and separate them from their dollars ..... making them think he is a god is part of the process and, apparently, he works hard at it .....

"Formally being(sic) Dongy/Dongles I henceforth wish to be known as Lo..due to the low blow posts regarding flawless member Rhian's slapped thighs at al"