19-07-2018, 09:47 PM
1
Burberry burn bags.
Burberry, the upmarket British fashion label, destroyed unsold clothes, accessories and perfume worth £28.6m last year to protect its brand.It takes the total value of goods it has destroyed over the past five years to more than £90m.
Seriously......why not just make less to start with ?
19-07-2018, 10:42 PM
3
Re: Burberry burn bags.
No they don't want to lower the exclusivity profile of the product by selling them off cheaply, or let them fall into discounter's hands.If they are that good, why not just limit production ?
The only advantge is somebody is getting a wage for making the surplus stock. The boast they are disposing them enviromentally friendly forgets the enviromental production costs in the first place.
20-07-2018, 09:23 AM
6
Re: Burberry burn bags.
That is scandalous really.I wonder how much the 90 million really would be without the designer name and mark up?
I have bought big name clothes in House of Fraser for a small price in relation to their original price.
It makes you wonder how much it cost them to make the clothes in the first place. There must still be profit in the clothes sold at rock bottom prices?
20-07-2018, 11:54 AM
8
Re: Burberry burn bags.
Originally Posted by Bruv
->
Burberry, the upmarket British fashion label, destroyed unsold clothes, accessories and perfume worth £28.6m last year to protect its brand.It takes the total value of goods it has destroyed over the past five years to more than £90m.
Seriously......why not just make less to start with ?
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